Re-Engineering Your Business Planning Through Sales & Operations Planning

By John Dougherty, Senior Partner Partners for Excellence

In a manufacturing or distribution company, bringing supply and demand in balance is a fundamental “law of nature” –it happens as a natural course of events, whether you want it or not. It’s only a matter of who will bring this balance about and when.

Too often, business companies don’t operate in just a “top down” approach. They start that way, but they constantly adjust and reconcile based on “bottom up” and “side in” input. The “bottom up” inputs are the tactical, short-term issues in manufacturing, distribution, sales, marketing, technical development, and human resource planning. As things change, adjustments to the timing and mix of the overall plan must change, while holding to the original business objectives (sales, profits, market share, etc.) for the year in total. (more…)